![]() Google search ads – attract people looking for your products Now that you’re familiar with Google Ads basics let’s dive into the five Google ads campaign types and see how you can use them to advertise your business. Show me how Types of Google Ad campaigns & their best practices When a user performs your wanted action (makes a purchase, signs up to your newsletter, etc.).Īs you’ll start running your first ad campaigns, you’ll learn more terms, but for now, these will be sufficient to follow this article.Į-stores are going to make the big bucks this year. Keywords determine when and where your ads can appear, so choose such keywords that best match your ideal customers’ search intent. Words or phrases that describe your product or service. CPM (cost per mille) – The amount you pay for 1,000 impressions of your ad (times your ad is shown to people).Ī set of ads that have the same budget, location targeting, and other settings.CPC (cost-per-click) – The amount you pay for a click on your ad.Naturally, higher bids get better ad placements. If you want to advertise on Google, you need to select a maximum amount of money (your bid) that you’re willing to pay for a specific action on your ad. It’s a pay-per-click (PPC) advertising solution where advertisers pay per click or impression on an ad. Google Adsįormerly known as Google AdWords, Google Ads is an advertising service created by Google that lets people advertise their businesses with ads on Google search results and its network. Google Ads: main terms you need to knowīefore we get into the types of Google Ads and their best practices, let’s quickly go over the main terms you need to know to understand how Google advertising works. We recommend starting with them, and, later, if you see the need, you can also try adding more campaigns, such as discovery ads. In this article, we’ll discuss the most important campaigns: search, display, shopping, video, and app. Discovery – Runs ads across Google’s feeds when they’re open.Local – Drive customers to a physical location.Smart – Simplified automated ads on Google and across the web.App – Your app promotion on many channels.Display – Image ads on websites or on Gmail.Search – Text ads on Google search results.There are 8 different types of ad campaigns with Google Ads: Let’s get into it! How many types of Google ads are there? Image Source How to use different ad formats to boost sales.In this article, we’re doing exactly that. While Google Ads may look a little complicated at first, like all seemingly difficult things, Google advertising gets much easier once you break the process step by step. Or maybe you were looking for sneakers, and a discount on Google search results led you to buy a pair. Perhaps you saw a promotion of a fasting app when reading about weight loss. Unless you’ve been living under a rock for the last twenty years, you’ve seen all types of Google Ads without even realizing it.
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